Best Betting Sites UK | New Online Bookmakers

Betting Sites UK list. Online bookmakers listed in order of rating from user reviews so that you can see the best betting sites and explore new bookies. We only list licensed, regulated and trusted UK online sports betting sites. To see a list of sign up offers head to our page for free bets

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466 Ratings
Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. Click 'see offer' for latest account opening offer 18+ t&c's apply, #ad
  • Rated #1 By OLBG Users
  • Best Football Bookmaker
  • Rated #1 For Request-a-Bets
58 Ratings
Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.
  • Low Minimum Deposit of £5
  • Ranked #1 Betting App in Our Tests
  • Regularly Best for Football & Horse Racing Odds
54 Ratings
Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers
  • Low £5 Minimum Deposit
  • Super Quick Sign-Up Process
  • Excellent Bet Club For In Play Betting
29 Ratings
Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting
  • Serious eSports Coverage
  • Racing and Football Offers
  • In-Play Betting Specialists
165 Ratings
Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration.
  • Ranked #1 For Footy Accumulators
  • Must have account for Arbitrage Betting
  • Bigger Horse Racing Odds with Betfair SP
121 Ratings
A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too.
  • Free Jackpot Predictor
  • Best Bookmaker for eSports at OLBG
93 Ratings
Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options.
  • Loyalty Rewards Club
  • Best Football Acca Insurance
  • Paddy Power Daily Fantasy Sport
39 Ratings
Never restricted, only referred. If you are serious about betting, Novibet are serious about laying a bet. All about better odds with frequent double odds boosts.
  • Up to 100% Price Boosts
  • Daily Offers With Super Odds
  • Bet Referral - Don't get restricted, get referred!
31 Ratings
The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair
  • Superb Smarkets Betting App
  • Live Odds Data, Charts, and Graphs
  • Better Odds With Low Commission Rates
20 Ratings
An In-Play betting club and acca promotions mean LeoVegas are great for football betting. Take a look, we think you'll be impressed.
  • Acca Boosts
  • In Play Bet Club
  • Superb Football Betting
24 Ratings
Spreadex offers a huge array of markets on Sports and Financial spread betting. But also compliment with a Fixed odds Sportsbook too. All in one sports betting site
  • Financial or Sports Betting.
  • New Spread Betting Build Your Bet Feature
  • Fixed Odds or Spread Betting It's Your Choice!
23 Ratings
Superb In-Play betting bookie. If you like betting on football during the game, try Netbet and discover enhancements and special offers.
  • Regular money back offers.
  • Great value enhancements and specials.
  • Wide range of markets available on all of your favourite sports and a leading in-play service.
20 Ratings
World leaders in sports spread betting, Sporting Index open up a whole new way of betting on sport, maximising your accuracy in your sporting predictions.
  • Fixed Odds Betting Now Available
  • Rated #1 Spread Firm by OLBG Users
18 Ratings
A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials.
  • Play Bot Betting Tips
  • Competitive Betting Odds
  • Player Props and Special bets
17 Ratings
An excellent exchange alternative to Betfair with attractive commission rates. Exchange accumulators set them apart from the rest.
  • 2% Commission For All Sports
  • Rated #1 Alternative to Betfair
  • Matchbook Accumulators Now Available !
16 Ratings
FansBet is a one-of-a-kind betting platform, the only bookmaker in the world which creates a bond with sports fans by committing to share half of its net profits directly with supporters.
  • Weekly Free Bet Promotions
  • Euro2020 Free Entry Jackpot
  • Acca Boosts & ADD2BET Features
81 Ratings
100% Trusted and established betting brand offering WHTV live sports streaming on one of the easiest betting apps you'll wish to find with big event promos.
  • #YourOdds Bet Builder
  • Free Sports Streaming from WHTV
  • Super Promotions on the Biggest Sporting Events
45 Ratings
Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven.
  • Betfred are the Bonus Kings
  • x3 odds on 1 winner for Lucky 15
  • Great range of football betting markets
26 Ratings
Get ready to experience the next generation of sports betting! With BetBull you can follow hundreds of accumulators crafted by tipsters around the world
  • The Spin Wheel
  • Specialists in Accumulators
  • Market Beating Betting Odds
22 Ratings
Superb football betting site with statistics, great odds and brilliant live betting options. All topped off with a great selections of promos for registered customers.
  • Classy Sportsbook
  • Great Selection Of Promos
  • Live Betting A Speciality
20 Ratings
STS have been offering online bookmaking services since 2016 and are now expanding and bringing a full suite of betting odds, innovative promotions, and casino play across a huge range of sports and games.
  • In-Play Betting
  • Excellent Loyalty Club
  • Great Depth of Betting Markets
16 Ratings
Betdaq is a quality online betting exchange and sportsbook. Betdaq concentrates on low commission rates and a wide range of betting options. Betdaq exchange is very fast to use with single click betting and top liquidity across all sports markets.
  • Innovative Promotions
  • Exchange Multiples Available
  • Must Have Account for Arbitrage Betting
10 Ratings
A new way to bet - A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Best odds - Best App - Get SBK
  • Simple Welcome Offer
  • Most Exciting Betting Site Launch in a Decade
  • Live Odds Comparison - You can see if you are getting the best odds
10 Ratings
With Ten to Follow, Tote+ and the Placepot App is there a better place to bet on Horse racing in the UK?
  • Placepot App
  • Tote Ten to Follow
  • Unique Betting Options
26 Ratings
With Low minimum deposits to get your started, BOG and great football acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too
  • Daily Price Boosts
  • £5 Minimum Deposit
  • Best Odds Guaranteed
5 Ratings
The Largest DFS operator in Europe with something every one with events every day of the week
  • FanTeam Tournaments
  • Fanteam Player Duels
  • Fantasy Premier League Cash Contest
5 Ratings
BetUK offer a dedicated offering centered around Football, Horse Racing and Tennis and do it very well. Super Quick App makes things simple.
  • Acca Club
  • Great IOS or Android App
  • Good Range of Markets for Each Sport
51 Ratings
The Magic Sign is as popular on the net as it is in the high streets with much more on offer on the website and app. Great promotions too.
  • Outstanding Odds Boosts
  • Excellent Odds for Cricket Betting
  • Number 1 Bookmaker for Snooker Betting
46 Ratings
Shrewd Golf punters go-to bookie with stand out weekly prices. Also preferred bookmaker for greyhounds betting and a flexible acca insurance promotion.
  • Acca Insurance
  • Best odds on Golf
  • Fantastic Greyhounds Betting
29 Ratings
One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers
  • Acca Insurance Rated Best
  • BoyleXtra Loyalty Programme
  • Unmissable Football Promotions
26 Ratings
Mr Green offer some of the fastest withdrawal times we have seen. Coupled with innovative and exciting sports betting promotions and Jackpot syndicates, they offer something a little bit different.
  • Green Gaming Feature
  • A Growing Innovative Sportsbook
  • Jackpot Syndicates For Colossal Wins
25 Ratings
Fast becoming the football punters favourite betting site. Brilliant bet club and unrivalled in-play football betting views make Mansion stand out at the weekend.
  • Impressive In Play Football Screens
  • The Mansion Make A Bet Club Is Excellent
  • Sports Betting Promotions That Give You Plenty Of Bang For Your Buck
19 Ratings
In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton
  • New Sports Betting Site
  • Great In-Play Football Stats
  • Full and Partial Cash Out Options
18 Ratings
Strong European bookmaker with good coverage of Euro football. With over 20 million users they are one of the biggest bookies in Europe.
  • Excellent live streaming service
  • Regular enhanced accas for football
  • Amazing coverage of European football
6 Ratings
The original football pools with more options than ever before. Win up to £3million when you play Classic Pools.
  • Lucky Clover Irish Lottery Bets
  • Original and Best Football Pools
  • Both Teams to Score Football Pools
3 Ratings
The only sports betting app where any bet you place could be SUPERCHARGED!
  • Promotions and Loyalty Club
  • Surprise Bets With Cash Payouts
  • Get Supercharged to anything up to 2000x the odds you take
32 Ratings
10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers.
  • Fantastic Odds
  • Fast and easy to navigate
  • Plenty of daily promotions & free bets
28 Ratings
The best range of weekly promotions you'll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG.
  • BOG on Greyhounds Betting
  • The Best Weekly Promotions
  • Best for Virtual Sports Betting
23 Ratings
Quite simply if you are betting on football and NOT using Marathon you are MISSING OUT on the best football odds available in the UK
  • Best For Boxing Betting
  • Super Low £5 minimum Deposit
  • Lowest Fixed Odds Margins on Football
21 Ratings
Make your weekends better! Like betting on US Sports? Then you should consider RedZoneSports with industry high NFL prices and US Sports specific promotions.
  • 1st Call for US Sports Betting
  • Competitive, early odds on UK sports.
  • RedZoneSports Rewards With Great Prizes
18 Ratings
A far bigger bookmaker than you would expect with fantastic eSport coverage and lots of promotions for registered customers.
  • Huge Sportsbook
  • Top Rated eSports Coverage
  • 39 Sports On Offer Including Niche Sports
43 Ratings
One of the UKs largest bookies. Good for horse racing and price up many antepost races before any other bookmaker.
  • Coral App Highly Rated
  • Your Call/Build Your Bet
  • Best Bookie for Cricket Betting
19 Ratings
Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering.
  • 5 Team Acca Insurance
  • Horse Racing Yankee Boosts
  • Enhanced Odds Football Accumulators
19 Ratings
Superb, modern online bookmaker on a mobile optimised Platform that leaves some more recognisable brands in their wake
  • Live Multi-View Betting
  • 300 Markets on EPL Football
  • Promotion Heavy Across All Sport
16 Ratings
Top 3 Football betting site, and the best eSports coverage from any UK Bookmaker online. Check out LVBet who have raced to become one of the best online bookies in the UK Today
  • One of the Slickest Apps.
  • One of the Best Football Betting Sites
  • Live Streaming and in-play eSports Betting
6 Ratings
BetDukes offer a full sports betting platform with Rewards Club. Very new brand and licensed with the UK Gambling Commission
  • Good eSports Coverage
  • Rewards Club for all Users
  • Huge Range of Football Betting Options
9 Ratings
Join the Nation! Hundreds of pre-match and in-play markets on a multitude of sports, and the very best slot games and guest expert content means Sportnation gives you the edge.
  • Unique Loyalty Rewards Scheme
  • Amazing Bookie for High Rollers
  • Brilliant Selection Of Promotions
11 Ratings
New UK bookmaker bringing you great live betting, full sport coverage, arguably the best free bet club and monthly promotions. Take a look and let us know what you think.
  • Air Hockey
  • Live eSports Betting
  • Potentially The Best Free Bet Club Scheme
8 Ratings
Footy acca fans will enjoy the Acca Insurance. Gain Energy Points when you bet with the betting site that has an 'Energised Odds', promotion and rewards regular customers.
  • Unique Design
  • 'Energised' Odds Boosts
  • Acca Insurance and Boosts
9 Ratings
Take a look at BetRegal odds on the Big Football matches. You'll find better odds more often. Lower margin pricing models give your football accas better value
  • Football Pulse betting
  • Dynamic In-Play betting markets
  • Incredible % value odds on major matches.
8 Ratings
Super fast site is great for in play betting with great stats centre and unique offers for registered customers. Vbet are better than expected.
  • Excellent Stats Centre
  • Unique offers for existing customers
  • Their website is really fast, perfect for in-play betting.
9 Ratings
Join over 4 million worldwide users enjoying in-play betting options and side by side casino area.
  • Live score service on inplay markets
  • Around the clock live betting opportunities
  • Bet easily on the go and play in the casino
  • Which are the best betting sites in the UK?

    The best betting sites in the UK are 

    1. bet365
    2. betfair
    3. BetVictor
    4. Paddy Power
    5. Unibet
    6. Pari Match 
    7. Betway
    8. SMarkets  

    These are the highest rated betting sites in the UK from ratings collected at OLBG. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out? 

    Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. 

    Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members. 

    1. bet365 - The Number One Rated Betting Site at OLBG

    The biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. bet365 comes out top as the best football bookmaker, number one betting site for request a bets, the best cash out product and top bookie in many more categories. 

    2. Betfair - Top Exchange Betting Site & Sportsbook

    Betfair is well known for providing excellent odds through the betting exchange part of the site but it also rates highly in other areas. Ranked number one in our analysis of best football accumulator bookies, Betfair also offers great in play betting options and great starting prices for racing if you place your bets on the sportsbook. One of the common themes from our reviews is that users who have been limited for winning on other betting sites will often move their betting activity to Betfair exchange. 

    3. BetVictor - The Number One Mobile Betting Site

    BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top. 

    4. Paddy Power - The Best Betting Site for Early Payouts & Money Back Specials

    Paddy Power have always been generous with their early payouts and money back specials which has definitely won them praise in our bookie reviews. Happy punters also mention the rewards club and generous football odds. They also came first in our analysis of the best football acca insurance bookies. 

    5. Unibet - Excellent All Round Bookie With Great In Play Options

    The Unibet betting site is easy to use, easy to sign up to and has a low minimum deposit. The range of in play bets available are strong and supported by live streaming of many sports. The reviews commented that they are an easy to use bookmaker, reliable and straight forward. So perhaps it is much about doing the basic things well that has put Unibet right towards the top of our best betting sites list. 

    6. Pari Match Betting Site - Huge Range of Markets

    A lesser known betting brand (although one of our reviewers pointed out they have been around for 17 years) that hasn't spent millions on branding. The OLBG user ratings are all very strong. Perhaps not surprising when you realise that behind the alternative branding the backbone of the site is similar to BetVictor who are also highly rated. Great esport coverage, great in play offering and according to our users, very good customer service.  

    7. Betway - Top Esports Bookmaker with Generous Offers

    Betway come out top in our betting sites guides for best Esports bookmaker and best free bets club. They also excel in the fields of basketball betting and have a top NFL bet builder feature. An all round good international betting site covering many markets and events, consistently picking up 4 and 5 star ratings. 

    8. S Markets - A Top Betting Exchange Site

    SMarkets brings a betting exchange and raps in nicely in a modern way to bring a very user friendly betting exchange app. Commission rates are lower than some exchanges but it really is the ease of use that stands out in our user reviews. If you are looking for your first exchange then weigh up SMarkets v Betfair. If you have used the Betfair exchange and are looking for something different, SMarkets will appeal. 

    Best Betting Sites for you Based on Sport or Bet Type

    Aside from looking at the overall best betting sites in terms of user rating, we have also dug deep into many other factors. So if you are looking for a new betting site for a particular reason, perhaps you place most your bets on one sport or you like to place certain bet types or use certain features, then we will have a guide for you. Here is a summary showing the best betting sites for some of these areas, please explore the guides for more detail. 

    Which are the best football betting sites?

    The best football betting sites are 

    1. bet365
    2. Marathon Bet
    3. William Hill 

    bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting now, this really makes a difference to the regular football bettor. Marathon Bet were noted as consistently offering good odds month in month out whilst William Hill offered some niche markets and an excellent BetBuilder product. Read the full analysis here. 

    Which are the best horse racing betting sites?

    The best horse racing betting sites are 

    1. bet365
    2. BetVictor 
    3. Betway

    bet365 have always been popular with horse racing bettors at OLBG, offering consistently good odds, a great best odds guaranteed promotion, ITV racing free bets and extra places in big races. Odds seem to be key for a betting site to get a good rating from horse racing bettors as BetVictor are also recommended in this category. Betway don't consistent fair so well for odds but their free bets club which includes horse racing is highly attractive and they offer a range of tote options as well as a good all round betting experience. You can read more about the best betting sites for horse racing here. 

    Which are the best betting sites for casino games?

    The best betting sites for casino games are 

    1. 32Red
    2. Quinnbet 
    3. Virgin Bet 

    If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and VirginBet. You can separately look at our list of best casino sites.

    Which are the best mobile betting sites or UK betting apps?

    The best mobile betting sites are

    1. BetVictor
    2. Betfair
    3. bet365

    The growth in mobile use has been huge, so much so that the vast majority of UK sports bets are now placed on betting sites through mobile phones either through a browser or app. So the easiest and quickest to use mobile betting sites and apps are highly attractive. We review the top 25 betting apps here.

    Which are the best betting exchange sites?

    The best betting exchange sites are 

    1. Betfair
    2. Smarkets
    3. Matchbook

    Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges. 

    Which are the best spread betting sites?

    The best sports spread betting sites are 

    1. Sporting Index
    2. Spreadex

    Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site

    Which are the best betting sites offers?

    Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now. 

    We see that you're connecting from Virginia.

    We have a specific page for users from Virginia. Check it out!

    £40 BONUS

    Bet £10, Get £30 in Free Bets + 30 Free Spins

    Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply

    #ad. 18+,, T&Cs Apply

    Up to £100 in Bet Credits for New Customers

    Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

    #ad. 18+,, T&Cs Apply

    £30 BONUS

    Bet £10 & Get £30 in Free Bets

    T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

    #ad. 18+,, T&Cs Apply

    £30 BONUS

    Bet £5, Get £30 in Free Bets!

    New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply.

    #ad. 18+,, T&Cs Apply

    £30 BONUS

    Bet £5, Get £30 in Bonuses!

    Deposit + place £5 qualifying bet at odds of 2.0+ within 7 days of opening a new account; no cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.0+ + £10 Casino Bonus, expires in 7 days. 35x wagering. Card Payments only.

    #ad. 18+,, T&Cs Apply

  • Best New Online Bookmakers 2021

    Best new online bookmakers are 

    1. PariMatch
    2. Betbull 
    3. Fansbet
    4. Virgin Bet
    5. Tote
    6. STS
    7. Mr Play
    8. Casumo

    In terms of the best rated online bookmakers that have been more recently added to OLBG. This list of online bookmakers UK is updated all the time with new bookmakers being added every week. 

    These betting sites may not consider themselves as new bookies as they have all been established a good length of time either in the UK or elsewhere, but users may see them as being a new bookie compared to some of the bookmakers which have been around for decades.  

    At the time of writing we have 47 licensed UK bookmakers listed but there are more new bookmakers to add. At last count when we looked at the full uk online bookmakers directory we noted 85 UK licensed bookmakers for online betting.

    Best Betting Sites for New Customers

    1. bet365
    2. BetVictor 
    3. Paddy Power
    4. Unibet
    5. William Hill

    If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account. These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place. 

    New Betting Sites - 6 Things to Consider

    If you are looking for a new betting site to open, we suggest that you consider you look for the following

    • Trustworthy 
    • Reliable 
    • Low Risk 
    • Reputable 
    • Friendly Terms and Conditions 
    • Everything Else You Want!

    We'll take a look at each of these in more detail to offer some help for choosing your new bookie.

    Trustworthy Bookmakers

    There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. 

    If you live outside the UK or are visiting another country where you plan to bet online, we advise that if gambling is regulated in that region that you only bet with locally licensed operators. We have separate pages for Irish betting sites, Australian betting sites, Canadian Betting Sites and US sports betting sites. For the US we also have separate state pages as sports betting is licensed on a state by state basis. For example NJ sports betting sites or Michigan sports betting sites.

    Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission, but also you may have trouble if you ever have a dispute with them. So point one, pick a UK licensed and regulated online bookmaker. We list the main ones on this page but you can check if betting sites hold a license by following this link for a full list of online bookmakers licensed in the UK.

    Reliable Betting Sites

    We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service. 

    We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all. 

    Low Risk Online Betting Sites

    There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies. 

    Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more. 

    Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out. 

    However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites. 

    So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made on our forums when users are discussing how to avoid having their stakes limited by bookies. 

    Reputable Betting Websites

    The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. 

    Betting Companies With Player Friendly Terms and Conditions

    We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals. 

    Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for. 

    Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed. 

    Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here. 

    What Do You Want from Your New Betting Site?

    Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. 

    There are many free bet offers available to encourage you to open a new betting account online. But these offers shouldnt be the reason why you choose that bookmaker to bet with regularly. If you just want some free bets, then sure take a look at our free bets list and work your way down, taking the free bet offers and trying out each bookie. But if you dont want to go through all that, then see what others are saying about the bookies and where they highlight the key things that you are looking for from your online bookmaker. 

    Some online bookmakers have better coverage for some sports, some even specialising in offering a good range of markets and competitive offers for particular sports. We have written some detailed guides to help you to choose a new betting site should you want one that is particularly good for a sport. So if you are looking for the best online bookmakers for horse racing or maybe the best football bookmakers then be sure to check out our online bookmaker comparison guides. 

    These guides will help you to choose the best betting site for you based on the sports you bet on or the features you are interested in. Further recommended reading would include 

  • OLBG Betting Site Reviews - How The Ratings Work

    At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use.

    Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 200 reviews and at the time of writing a rating of 4.7/5. This is the average rating for this betting site from all the user reviews.

    If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

    At the time of writing there isn't even one review for this bookie with a 1 star rating, the minimum that can be allocated. Read the comments to understand if this bookmaker will be the best for you.

    We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

    There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker. 

    We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute. 

    These are some of the factors which our in house team review for each betting site we list at OLBG

    • Customer Support 
    • Banking & Payment Options
    • Site usability 
    • Mobile site & mobile app usability 
    • Range of sports covered
    • Range of markets covered
    • Types of bets accepted 
    • Odds offered 
    • Promotions & Offers for existing customers
    • Initial bonus or free bet  terms
    • User experience 
    • Ease of registration & Account Verification
    • In play offering & live streaming
    • Maximum pay outs

    Why a bookmaker may achieve a high rating at OLBG

    We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons. 

    • Great odds
    • Easy to use site/app/mobile site
    • Good bonuses and offers 
    • Good live streaming 
    • Great coverage of events and markets. 
    • Excellent customer service
    • Good provision of in play markets and betting opportunities 
    • Pricing markets up early. 
    • Dont restrict winning accounts

    Why online bookmakers are rated poorly by OLBG

    These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

    • Confusing opening account offers 
    • Hard to use, navigate the site
    • No or poor ongoing offers and bonuses for existing users
    • Poor odds
    • Poor coverage - no odds on events/markets that a user wants to bet on 
    • Poor customer service - slow, unhelpful, no chat facility. 
    • Limit bets. Especially when they limit very soon after opening an account. 
    • Charges - on deposits for example or your account balance!
  • Help with opening a new online bookmaker account

    Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions.

    • Minimum deposit requirements.
    • Deposit methods accepted.
    • Options for withdrawals from betting account.
    • Are fees charged to deposits on betting account?
    • Are fees charged to withdrawals from betting account?
    • Minimum bet amount taken.
    • Maximum winnings allowed.
    • Rules for the individual bet you place, especially rules for when bets are voided.

    Making a Deposit with Online Bookmakers

    The minimum deposit is often £5 but for some bookies it can be a lot higher. Check out our review pages for information on minimum deposit amounts for online betting sites. As well as varying by bookmaker this can also vary by deposit method used. 

    Bookmakers will normally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely to happen if you choose to withdraw to a different payment method than you used to deposit. 

    With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.

    Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews. 

    In recent years the regulations for bookmakers have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification. 

    Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.

  • Further Online Bookmaker Frequently Asked Questions

    FAQs about Online Bookmakers

    • Which are the best UK betting sites?

      bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated. 

    • Which new betting sites are good?

      New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page. 

    • Which are the biggest bookmakers?

      The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.

      Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.

      The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).

    • Which betting sites give you free bets?

      It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.

    • How long does it take to open a new betting account?

      We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds. 

    • What information do I need to open an online bookmaker account

      Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.

    • What deposit methods are available with online bookmakers

      For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus. 

    • Which is the most trusted UK Betting Site?

      According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor. 

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