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The Best Football Betting Sites

The Best Football Betting Sites, this is your ultimate Guide To Football Bookmakers. Within this article, you will find the best football betting sites to suit the type of football betting you prefer. You can find numerous free bet offers on the 'Best for..' article pages and throughout this one.

Ranked #1 for Overall Football Betting
4.4 out of 5
568 Ratings
Standout choice for football punters
  • Huge range of worldwide leagues
  • One of the best in-Play betting offers
Best Football Odds Bar None!
3.6 out of 5
22 Ratings
Getting the best odds on the teams in your football bets or acca is so important. Step forward Marathonbet working off low margins and winning the OLBG football odds comparison month in, month out. No offers, just the best odds.
  • Lowest Fixed Odds Margins on Football
  • Best For Boxing Betting
  • Super Low £5 minimum Deposit
More Football Betting Markets
4.1 out of 5
95 Ratings
Looking for the most diverse and niche betting markets on a Premier League game. Look no further than William Hill, who, on average, offers more different markets on a single match than any other bookmaker.
  • Super Promotions on the Biggest Sporting Events
  • #YourOdds Bet Builder
  • Free Sports Streaming from WHTV
Best Acca Insurance
4.1 out of 5
105 Ratings
When you keep getting let down by one in your Acca, Paddy comes to the rescue with the best acca insurance of any UK bookmaker
  • Great Sports Betting Coverage and Options
  • Loyalty Rewards Club
  • Paddy Power Daily Fantasy Sport
Best Free Bet Club
4.1 out of 5
136 Ratings
If Football Accas are part of your weekend or midweek betting action, then try Betway and find out about their free bet club for acca punters
  • Best Bookmaker for eSports at OLBG
  • Free Jackpot Predictor
Best for BTTS 'Yes' Betting
3.5 out of 5
33 Ratings
If you make BTTS accas, then take a look at 10bet who consistently have the best odds on BTTS 'Yes'
  • Fantastic Odds
  • Fast and easy to navigate
  • Plenty of daily promotions & free bets
4.3 out of 5
85 Ratings
Rated #1 Betting app and often best odds to be found on football. Low minimum deposit and great welcome offer to try BetVictor as your new online betting site.
  • Often Best Odds for Football
  • The #1 All-Round Betting App
  • Low Minimum Deposit to Get Started
4.2 out of 5
40 Ratings
Parimatch really is 24 hours a day for football from around the world. Accompanied with stats and analysis, they are a great resource as well as a betting site.
  • Surprisingly good football odds.
  • Low Minimum Deposit
  • Huge in-play options
3.7 out of 5
19 Ratings
In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton
  • New Sports Betting Site
  • Great In-Play Football Stats
  • Full and Partial Cash Out Options
3.7 out of 5
25 Ratings
Fast becoming the football punters favourite betting site. Brilliant bet club and unrivalled in-play football betting views make Mansion stand out at the weekend.
  • The Mansion Make A Bet Club Is Excellent
  • Sports Betting Promotions That Give You Plenty Of Bang For Your Buck
  • Impressive In Play Football Screens
3.5 out of 5
16 Ratings
Top 3 Football betting site, and the best eSports coverage from any UK Bookmaker online. Check out LVBet who have raced to become one of the best online bookies in the UK Today
  • One of the Best Football Betting Sites
  • Live Streaming and in-play eSports Betting
  • One of the Slickest Apps.

Choose a football betting site for the way you like to bet.

Choose a bookmaker for more info, or the 'best for' category for details on all bookmakers in that category

bet365 Best Overall Football Bookmaker
MarathonBet       Best Football Betting Odds
William Hill Best Range Of Markets
Paddy Power Best Acca Insurance
Betway Best Free Bet Club & Acca Boosts
10Bet Best for BTTS 'yes'
Betfair Best Football Live Streams

This table is a quick representation of the best football betting sites based on your football betting style. 

The rest of this guide will go through in detail each of the areas and explains the research undertaken to produce this list of betting sites,

For more details on Best Acca Insurance, for example, simply click the text in the table to go to the complete guide for acca insurance bookmakers.

Marathonbet are the Best Football Betting Site for Odds

Which Bookmaker has the Best Football Odds?

Marathonbet is consistently the best odds for football. Adding less margin to the book, Marathonbet can offer better odds to their registered customers than other online bookmakers. Marathonbet has proven to have the best odds more often than any other bookmaker in our independent football odds comparison tests.

ESSENTIAL - Do you know who offered the best odds more often last month on football?

Our odds comparison below shows which bookie would have won you more!

Table Showing Best Bookie for Football Odds Last Month

The table below is the odds comparison for several bookmakers for football odds last month.

We record football betting odds every day from a range of top bookmakers.

This table displays how often [in percentage terms] who has offered the best football odds throughout the month

Best Odds Bookie Rank for Football


Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Marathonbet, Unibet & William Hill during October 2021

Odds were sampled for the Full Time Result market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

If you are looking for great odds on teams to win their matches, then always check the ranking on this table for the best football bets.

Best Football Odds More Often

Getting better odds more often, even by fractions can make a huge difference for football accumulator returns. See just how much in our guide

Best odds comparison Info

There are many other criteria by which punters might judge a bookie to be one of the best bookmakers for football betting, and those will be addressed below.

bet365 Offer More Football Leagues to Bet on Than Any Other Betting Site

bet365 are in a league of their own with no fewer than 137 different leagues on offer for betting as of August 2019. 

That's without domestic cup competitions which are also available and numerous!

Best Football Bookmakers

You'll struggle to find a bigger selection of football matches to bet on than at Bet365. 

They offer betting opportunities from more leagues in more countries than anyone else.

Can you name 137 different football leagues?

Bet365 can, that's how many leagues they had markets for when we checked! More than 10 MORE than anyone else

The level of football coverage amongst bookies these days is excellent but Bet365 really take it to another level. 

They offer the best football bets in in Finland, Gibraltar, Macau and El Salvador and even in the more popular countries that people bet on Bet365 cover an amazing depth of leagues.

There are 5 Italian leagues to bet on and in Germany you can bet on regional leagues and even the U19 Bundesliga.

Euro Soccer Bonus
Up to 70% bonus for accumulators on selected leagues at bet365. Applies to pre-match accumulators of 3+ selections on the standard Full Time Result or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only
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William Hill Have More Football Betting Markets

Despite offering fewer league in the comparison above, William Hill looks to be the best bookmaker for football betting when it comes to the number of markets on offer for the top games. 

You can often find around 250 markets in total for a popular Premier League game. [Who needs that many?]

Need 250 separate betting markets for Premier League Football?

Coral is a strong player in terms of markets on the top matches with over 150 markets available on the bigger games. 

Again Bet365 is a great bookie when it comes to the choice of markets.

They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.

That compares well with Paddy Power who will have around 110 markets, and also BetVictor, Betfair and Ladbrokes who usually offer around 100 markets.

Non Premier League and European Match Markets

When it comes to the less high profile matches the number of markets offered obviously decreases, but William Hill, MarathonBet and bet 365 are still excellent choices for markets other than 1x2 on less popular games. 

William Hill offer a great range of markets in Europe

William Hill football betting is extensive across European leagues

Taking a Serie B game between Benevento and Spezia in Feb 2020 as an example, William Hill and Bet 365  were out in front on markets offered, as you can see by the list below. 

  • William Hill 98
  • bet365 92
  • Marathonbet 77
  • Betway 76
  • Ladbrokes 68
  • Coral 68
  • Paddy Power 66
  • Betfair 60
  • Bet Victor 43

MarathonBet came third in this test, so they are clearly a great choice for the smaller games, remembering as well that MarathonBet often has standout odds. 

All the bookmakers covered the main markets where they differed were the range of options within those markets and supplying more obscure markets. 

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18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10 or more we will give you 4x £10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
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Football Betting Site Promotions

The football betting market is a very crowded place so bookies have to make football betting offers available to their customers in order to attract more bets. These are some of the most popular football betting offers:

  1. Acca Insurance
  2. BTTS Betting
  3. Enhanced Odds Offers & Price Boosts
  4. Cash Out
  5. Edit Your Bet

Acca Insurance Refunds - What is Acca Insurance?

Acca Insurance is a promotion that bookies offer that sees stakes refunded (sometimes as a free bet, sometimes as cash) if exactly one selection lets your football accumulator down. In order to qualify for acca insurance you'll have to include a minimum number of selections in your bet (often 5).

Acca insurance dramatically decreases the risk of losing with football accas and is therefore extremely popular. The exact terms of the acca insurance should be checked on the bookmakers' websites before placing any bets. The following bookmakers offer the best acca insurance: 

  • Paddy Power
  • Sportingbet
  • Ladbrokes
  • William Hill

Best Acca Insurance Bookmakers

28 bookmakers offering acca insurance have been analysed and tested and we've got an outstanding winner.

Read the Acca Insurance Guide

BTTS Betting Sites

Not a promotions as such but rather a football betting market, Both teams to Score is a very popular bet type that is often combined with enhanced odds and special promotions around big events. Take a look at the best BTTS Betting sites for more information

Cash Out Betting Sites

Cash out is the weekend staple for football accumulators. Some football betting sites offer better cash out options than others, so it is always worth doing some research into Cash Out betting sites to ensure you are using the best option for you.

Edit Your Bet

One football offer that goes one step further than cash out is the edit your bet feature. This allows you to remove selections from your bet after the events have already started. Obviously you will pay a penalty with the odds of your bet but it can be useful in turning losing bets into winning bets. Bookmakers that currently offer this facility are:

  • Bet365
  • Ladbrokes

Price Boosts and Enhanced Odds Betting Sites

Every weekend you will find football betting sites offering enhanced odds and some price boosts available for the games and markets you want to bet on. Never is this more prevalent than when England is playing. Finding enhanced odds on England bets is super easy during things like the Euros or the World Cup, both in qualifying and the finals themselves.

Certain bookies offer some regular and huge enhanced odds offers for football betting. The best-enhanced odds offers tend to be reserved for those opening new accounts with punters often able to obtain odds around the 10/1 mark for a selection that was previously odds on.

It is becoming more common for most bookmakers to offer enhanced odds on selected weekend accumulators. 

Bookmakers that regularly offer huge odds enhancements for new customers:

  • Paddy Power
  • Betfair
  • 888Sport

Smaller odds enhancements are also available for existing customers with some bookmakers. The bookmaker will usually group a certain number of selections and boost the odds by somewhere in the region of 10%-25%. These price boosts can be great but you may find yourself betting on a selection you don't particularly fancy. Price boosts can also be found on single selections too.

Bookmakers that regularly offer enhanced odds for existing customers:

  • William Hill
  • Ladbrokes
  • Betway

bet365 best for Live Streaming

As football is such a huge sport for both bookies and punters it is no surprise to see a great level of coverage when it comes to live streaming betting sites.


bet365 has an excellent live streaming service for use as long as you have a funded Bet365 account.

Geo-restrictions apply.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

For UK/Ire horse racing simply place a bet of at least £0.50 win or £0.25 each-way on your selection to watch that race.

Bet £10 & Get £50 in Free Bets for new customers
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
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Betfair has a decent range of football offered in their live streaming services with 8 European Leagues (the only major league is Spain's La Liga) and they also have a good range of non-European and also International football on offer. Like Bet365, when it comes to football streaming you'll only require a funded Betfair account to access the feeds rather than having to have had to place a bet on the actual event.

William Hill

William Hill have a good selection of European Leagues on offer including Spain's La Liga, Germany's Bundesliga and France's Ligue 1 as well as a great range of International matches and football from around the world. In order to watch William Hill's live streams you just need to have a funded account or to have placed a bet in the past 24 hours.


Ladbrokes only have 6 European Leagues on offer but that does include Spain's La Liga and Italy's Serie A so there is some quality action available. Ladbrokes also offer action from around the world and a selection of international matches too. If you want to watch live streaming at Ladbrokes you just need a funded account or to have placed a bet in the past 24 hours.


Unibet has a very good live streaming service with Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France Ligue 1 all included alongside other European leagues, leagues from other continents and international football. You can watch live football streaming free with Unibet if you have a funded account.

One of the most important considerations when watching a live stream of a football match on a bookie website is that the 'live' stream is actually likely to be delayed by around 10 seconds so if any odds look too good to be true it is probably because a goal has already been scored but has not yet gone in yet on your stream.

Which Bookie Has The Best Mobile App?

The greater majority of football punters now make their bets on their mobile phone. This mainly for convenience and there is a wide choice available. The best are rated in the relative app stores [scores below], but we have an up-to-date football betting app article, that provides information on the latest offerings from all football betting sites.

# Bookie No of ratings App Store Rating
1 PaddyPower 81000 4.7
2 Betway 12600 4.7
3 Betfair 55019 4.6
4 William Hill 18000 4.6
5 BetVictor 17800 4.6
6 Sportingbet 785 4.6
7 888Sport 751 4.5

According to those reviews from users it is Betway and Paddy Power who have the best mobile app, given an average rating of 4.7 out of 5. 

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New UK customers only. £10 Min Deposit. 100% matched free bet on first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. Bet The Responsible Way.
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Bet £20, Get it Back as Cash if it Loses!
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
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Further Reading on Football Betting Sites

Best Bookmaker for BTTS Betting

When making Both Teams to Score Bets, did you know some bookies are better than others depending on whether you are betting 'Yes' or 'No'? - This article dives in and finds out where you should be betting on BTTS depending on how you bet.

Read Now

Best Acca Insurance Betting Sites

Chances are if you bet on football you like to make an acca or two? Are you getting insurance and your money back when team lets you down? Find out which bookmakers offer the best accumulator insurance in our guide.

Read Now

Request-A-Bet and Bet-Builders

There are some bookmakers who should be avoided for giving terrible odds on these types of bets. Did you know some bookies offer 100% better prices than others in some cases? We have completed huge research and comparison to let you know where you should be making bet builder bets.

Read Now

Football Betting Sites FAQ's

Football Bookies Related Questions [UK]

  • Which betting site is best for EPL games?

    In terms of the number of different bets you can make on a single game on football, bet365 are the best betting site for EPL football betting. They cover more different types of markets than any other site. That said, most online bookmaker sites will provide more than enough markets for the every day football punter or weekend accumulator player.

  • Can you make money betting on football?

    It is possible to make money from betting on football but with the caveat that you have to pick winning bets. Selecting a good bookmaker offering good odds on your football bets will also help, but you should always remember to only bet what you can comfortably afford to lose. 

  • is bet365 good for football betting?

    bet365 are a great site for football betting offering coverage and markets on more football leagues from around the world than any other online betting site. If you want to bet on some marginal European lower leagues then bet365 probably have them covered and will offer at least the full time result markets.

  • Why are marathon bet so good with football odds?

    Marathon bet offer very low margins on football odds and as such are more frequently best priced for any type of football bets. They are not one of the most well-known betting sites but anyone looking for great odds on football betting should take a look at their site and what they offer.

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